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A recent ad campaign by O2 that features a Faun is said to have cost the mobile phone company in the region of seventy million pounds!

The Narnia-inspired fantasy world appears in a new advertising strategy across all O2 products and services. The campaign features a ‘cheeky’ faun brand character – a half-human, half-goat, who talks about existing O2 customers, claiming that they get better value using the brand.

Source: Marketing Magazine

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